Partnerships are born during uncertain times. Everyone else is just a regular vendor.
Let us be clear about something right out of the gate; these are uncertain and worrisome times. We are dealing with a global pandemic that has caused a seismic shift in hospitals across the country. Elective procedures are being cancelled, revenues are down, many hospitals are downsizing staff, and let us not forget the contagion healthcare workers are trying to treat and keep under control. The downstream effects and repercussions of what is happening at hospitals are far-reaching for our industry. Fear is a natural, understandable, and logical response to a situation such as this. It is okay to be afraid, concerned, and worried. However, the question we must consider is, what do we do going forward? How will we choose to respond, and to what end will we direct our thoughts, energy, and actions?